nuBridges Acquires Technology Leader TradeTrans
...adding
real-time business intelligence tools that give visibility into the supply
chain
By Editorial Staff, Supply & Demand
Chain Executive
Atlanta — June 8, 2009
— B2B integration specialist nuBridges has acquired TradeTrans, Inc., a provider of
real-time business intelligence tools that give visibility into
the supply chain.
nuBridges said that the acquisition is part of its plan to build long-term
business equity value by achieving substantial growth and market share, and by establishing itself as
the benchmark
leader in the industry.
With the acquisition of TradeTrans, nuBridges said it now can deliver a higher
level of business intelligence to customers utilizing the nuBridges Exchange
Network for
electronically trading with their business partners. Today,
nuBridges Exchange Network supports over 36,000 trading partner relationships.
"We've set a course for significant growth that we are fulfilling through
both organic and nonorganic acquisitions of best-in-class technologies and
market-share-builders that
bring with them a customer base and revenue," said Paul Olson, nuBridges CEO and president. "Our acquisition of TradeTrans is a strong first step that adds value to our
product portfolio and
will benefit customers immediately."
With TradeTrans' TradeSmart business intelligence solution, nuBridges Exchange
Network customers gain a set of analysis tools that deliver information on
digital
information transfers. TradeSmart monitors supply chain transactions in real time, tracking business activity and analyzing and reporting on data exchanges among suppliers
and buyers as they happen.
The potential benefits of this capability include reducing complexity of the
data exchange process, helping save time and expense for customers; monitoring
and providing up-to-the-minute visibility into all electronic transactions,
such as purchase orders, invoices and advance shipping notices; and enabling
analysis of customer and supplier relationships,
with the ability to determine
variables such as the value and frequency of purchase orders, average size of
orders and relationship profitability.
nuBridges also said that the BI solution can deliver data that can help defend
against charge-backs and other penalties related to inaccuracies and errors in
supply chain
fulfillment and delivery. The subscription-based offering is hosted by nuBridges and facilitates "dashboard-style" reporting with graphs and charts to illuminate key
performance indicators (KPIs) and business processes.
Bill Bugbee, founder and one of the
major shareholders of TradeTrans, will join nuBridges as vice president of
product management and lead the company's
business intelligence and SaaS
solutions.
The acquisition is an asset purchase comprising both cash and stock; other
terms of the transaction were not disclosed. TradeTrans' Portland, Ore.,
offices will provide a West
Coast operational presence for nuBridges. Both
nuBridges and TradeTrans are privately held companies.